This year we have received the most entries ever in the SA Publication Forum’s 14 years of existence. Over and above the print and e-publications, annual reports, one-offs, DVDs and websites entered, this year saw a new category emerge that we did not envisage – that of innovative corporate communication tools such as apps and portals. To meet this trend, a new category is now available to enter; that of the Best Publication Innovation.
We wish to welcome a host of new entries. The publication industry is growing and competition is fierce among agencies. We have seen an exceptional growth in the external magazine categories, both in the number of entries and the money spent on publications. We hope that companies invest as much resources in their internal audiences as they do in their external target markets. We have reassessed the budgets to distinguish between Categories A and B, both in the internal and external magazines. This means that a publication that was deemed a category B or lower budget publication last year may have move to the higher budget category A.
Another trend is that even though the quality of e-publications has improved, it seems as if print is still very much the first choice when it comes to communicating with both external and internal audiences.
It is clear that editors take the judges’ comments very seriously and strive to improve their publications year after year. Obviously, then, the competition is meeting one of its objectives: to improve the standard of corporate publications in South Africa.
A special thanks goes to our competent and hard-working judges and moderators, all of whom have spent many hours judging the publications. We really appreciate your time and expertise.
Publications were judged in terms of writing, communication, design and photography in the following categories: